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  • Resultat 1-10 av 442
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  • Brembeck, Helene, 1952-, et al. (författare)
  • Assembling nostalgia: devices for affective captation on the re:heritage market
  • 2017
  • Ingår i: International Journal of Heritage Studies. - 1352-7258 .- 1470-3610. ; 23:6, s. 556-574
  • Tidskriftsartikel (refereegranskat)abstract
    • This article builds on the current rethinking of nostalgia in heritage studies and an increasing amount of research that explores the formatting of customer – producer relationships in terms of ’market attachments’ to analyse how nostalgia is performative on the market for retro, vintage and second hand, what we call the re:heritage market. Based on a multi-sited study including offline and online ethnographic observations, photography and qualitative interviews with shop owners and staff at a selection of central streets in Gothenburg, Sweden, the article explores the way shop owners work with nostalgia in order to attract, or ‘captate’, the public, through engaging affective market devices. Our particular contribution is to show how the re:heritage market contribute to our understanding of an alternative of cultural heritage, through configuring exchange and value, and details how ‘affective captation’ adds conceptual strength for understanding the emotive and sensate pull of certain market-based heritage practices. Staging nostalgic encounters involves practices of selecting, collecting, displaying and preserving for the future: practices that are vital for all heritage-making. A variety of actors are involved in this unconventional of heritage at safe a distance from traditional heritage practices.
  • Cochoy, Franck, 1964-, et al. (författare)
  • Digitalizing consumption: Introduction
  • 2017
  • Ingår i: Cochoy, Franck, Hagberg, Johan, Petersson McIntyre, Magdalena & Sörum, Niklas. (2017). Digitalizing Consumption: How devices shape consumer culture. - Routledge. - 9781138124899 ; s. 1-19
  • Bokkapitel (övrigt vetenskapligt)
  • Digitalizing Consumption: How Devices Shape Consumer Culture
  • 2017
  • Samlingsverk (redaktörskap) (övrigt vetenskapligt)abstract
    • Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume. Through a wide range of empirical studies which analyse the impact of digital devices, this volume explores the digitization of consumption and shows how consumer culture and consumption practices are fundamentally intertwined and mediated by digital devices. Exploring the development of new consumer cultures, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through topics including big data, digital traces, streaming services, wearables, and social media’s impact on ethical consumption. Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, particularly the use of market devices in consumers’ everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management.
  • Fuentes, Christian, et al. (författare)
  • Making a market for alternatives: marketing devices and the qualification of a vegan milk substitute
  • 2017
  • Ingår i: Journal of Marketing Management. - Westburn Publishers. - 1472-1376.
  • Tidskriftsartikel (refereegranskat)abstract
    • The aim of this paper is to describe, conceptualise and critically discuss how and with what consequences marketing is used to construct a mass market for vegan substitutes. Drawing on the concepts of the marketing device and qualification, it shows how Oatly – a Swedish company making oat-based products – enrols three sets of marketing devices, i.e. digital media, packaging and stores, to simultaneously ‘alternativise’ and ‘convenienise’ its range of vegan products. The result is the material and discursive construction of a range of vegan products that is qualified as different enough from conventional dairy products to be an attractive alternative, but similar enough to fit into existing practices of shopping for food, cooking and eating. By qualifying products along multiple registers, Oatly constructs ‘plastic’ products, which can be consumed, for various reasons, by various groups of consumers thus enacting a multi-niche market for its products.
  • Fuentes, Maria, et al. (författare)
  • Best for baby? Framing weaning practice and motherhood in web-mediated marketing.
  • 2017
  • Ingår i: Consumption, markets & culture. - 1025-3866 .- 1477-223X. ; 20:2, s. 153-175
  • Tidskriftsartikel (refereegranskat)abstract
    • The aim is to illustrate how web marketing frame commercial baby food as a value-adding part of weaning practice and discuss how various ways of framing relate to contemporary mothering ideals. Drawing on “practice” and “frame analysis,” we illustrate how four baby food producers’ web marketing frame commercial baby food and weaning as “medical,” “fun” or “convenient.” The analysis shows that the web material offers a range of images and ideals that could function as discursive resources in mothers’ everyday feeding practices, while at the same time providing a good fit with several, rather than one specific mothering ideal. Besides adding to our knowledge on mothering this work illustrates the role that marketing play in configuring consumer practices. As a form of representation of consumer practice marketing involves a range of images offering discursive resources and supports consumers in negotiating actual and ideal practices linked to cultural ideals on consumption.
  • Petersson McIntyre, Magdalena, 1968-, et al. (författare)
  • Konsumtionsdagboken - Att forska tillsammans
  • 2017
  • Ingår i: Eklund, Linda: Sörmlandsbygden, Södermanlands hembygdsförbund och Sörmlands museums årsbok.
  • Bokkapitel (övrigt vetenskapligt)
  • Petersson McIntyre, Magdalena, 1968-, et al. (författare)
  • The paradox of sustainable fashion: handling change with consumption diaries
  • 2017
  • Ingår i: Global fashion conference 2016. - 978 -989-20-7053-7
  • Konferensbidrag (refereegranskat)abstract
    • Sustainable fashion is a challenge. Fashion is usually defined in terms of change and novelty, while sustainability inv olves re - use and continuation. Many initiatives for making fashion sustainable focus on finding ways of keeping the logic of fashion, that is change, while avoiding to burden the environment with unsustainable production methods. In this paper we examine the relationship between fashion and sustainability by analyzing how Swedish consumers handle this paradox. The paper builds on a wardrobe study with 34 consumption diaries and wardrobe inventories collected by the County Museum of Sörmland who invited people who were interested in documenting all the clothes and shoes purchased during a period of three months during 2014. The paper discusses how the study was carried out, as well as the different ways in which the writers of the di aries related to questions of shopping, fashion, sustainability and change.
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