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1.
  • Berndt, Adele, 1966-, et al. (författare)
  • Mobilapplikationer inom dagligvaruhandeln Konsumtionens medialisering genom nya digitala tjänster
  • 2017
  • Rapport (övrigt vetenskapligt)abstract
    • Denna rapport är en sammanfattning av forskningsprojektet ”Medialiserad shopping”. Utgångspunkten har varit ett intresse för hur digital teknik i allmänhet, och smarta telefoner i synnerhet, påverkar shopping i butik. De senaste tjugo åren har vi upplevt hur e-handelssektorn genomgått en kontinuerlig expansion och hur en allt större del av våra inköp kommit att göras online. Samtidigt hade vi inför projektet en känsla av att kunskapen om matvarubutiker och deras relation till den nya digitala tekniken var otillräcklig – i synnerhet som användandet av smarta telefoner i praktiken innebär att konsumenter tar med sig sina egna datorer till butiken och på så sätt skapar en köpupplevelse som på samma gång är fysisk och digital. Hur påverkar detta oss konsumenter och vårt sätt att handla?För detaljhandelns del så ligger ännu så länge utvecklingen av shoppingappar, användande av platsbaserad teknik, individualisering och digitala tjänster i butik i sin linda. Vi har bara påbörjat utforskandet av hur shoppingupplevelsen i butik kan berikas och förädlas med hjälp av digital teknik.Inom ramen för detta projekt har vi under de gångna två åren utfört ett antal studier på en rad olika platser, och denna rapport sammanfattar och presenterar några av de viktigaste resultaten från vårt arbete. Vi är givetvis mycket tacksamma gentemot alla de som hjälpt oss längs vägen och vill passa på att tacka Handelsrådet (Andreas Hedlund, Lena Strålsjö och Jenny Dahlerus), deltagande företag, sponsorer och deltagare i referensgrupper.
2.
  • Brembeck, Helene, 1952-, et al. (författare)
  • Assembling nostalgia: devices for affective captation on the re:heritage market
  • 2017
  • Ingår i: International Journal of Heritage Studies. - 1352-7258 .- 1470-3610. ; 23:6, s. 556-574
  • Tidskriftsartikel (refereegranskat)abstract
    • This article builds on the current rethinking of nostalgia in heritage studies and an increasing amount of research that explores the formatting of customer – producer relationships in terms of ’market attachments’ to analyse how nostalgia is performative on the market for retro, vintage and second hand, what we call the re:heritage market. Based on a multi-sited study including offline and online ethnographic observations, photography and qualitative interviews with shop owners and staff at a selection of central streets in Gothenburg, Sweden, the article explores the way shop owners work with nostalgia in order to attract, or ‘captate’, the public, through engaging affective market devices. Our particular contribution is to show how the re:heritage market contribute to our understanding of an alternative of cultural heritage, through configuring exchange and value, and details how ‘affective captation’ adds conceptual strength for understanding the emotive and sensate pull of certain market-based heritage practices. Staging nostalgic encounters involves practices of selecting, collecting, displaying and preserving for the future: practices that are vital for all heritage-making. A variety of actors are involved in this unconventional of heritage at safe a distance from traditional heritage practices.
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3.
  • Brembeck, Helene, 1952-, et al. (författare)
  • Convenient Food for Baby: A Study of Weaning as a Social Practice
  • 2017
  • Ingår i: Food, Culture and Society. An international Journal of Multidisciplinary Research. - 1552-8014 .- 1751-7443.
  • Tidskriftsartikel (refereegranskat)abstract
    • This article reports findings from a study of weaning from a perspective informed by practice theory. The overall aim is to examine how parents integrate convenience baby food into their everyday feeding practices. The focus is the embedding of convenience baby foods in the routines and rhythms of everyday life and the “do-ability” of different practices. The study is based on fieldwork with nineteen mothers in Falköping in western Sweden. Results show that local do-abilities emerge out of situated combinations of materials, competences, and meanings. Convenience proves to be an emergent category rather than a property of particular kinds of food.
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4.
  • Cochoy, Franck, 1964-, et al. (författare)
  • Bicycles, cyclists and loads: a comparative analysis of cycling practices in Gothenburg and Toulouse
  • 2017
  • Ingår i: Applied Mobilities. - 2380-0127 .- 2380-0135.
  • Tidskriftsartikel (refereegranskat)abstract
    • This article reports on a video-based analysis of bicycling practices in Gothenburg and Toulouse. It is based on actor-network theory, an approach that studies human and non-human entities and their contributions to social action equally. The paper examines bicycles and their interactions with cyclists and loads in the transport of people and goods. Accordingly, this paper presents methodological, theoretical and empirical contributions to the study of bicycle transportation as a possible method for developing sustainable urban environments. This paper also presents an innovative way to study ordinary social practices and describes how these practices shape associated societal issues.
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5.
  • Cochoy, Franck, 1964-, et al. (författare)
  • Digitalizing consumption: Introduction
  • 2017
  • Ingår i: Cochoy, Franck, Hagberg, Johan, Petersson McIntyre, Magdalena & Sörum, Niklas. (2017). Digitalizing Consumption: How devices shape consumer culture. - Routledge. - 9781138124899 ; s. 1-19
  • Bokkapitel (övrigt vetenskapligt)
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6.
  • Digitalizing Consumption: How Devices Shape Consumer Culture
  • 2017
  • Samlingsverk (redaktörskap) (övrigt vetenskapligt)abstract
    • Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume. Through a wide range of empirical studies which analyse the impact of digital devices, this volume explores the digitization of consumption and shows how consumer culture and consumption practices are fundamentally intertwined and mediated by digital devices. Exploring the development of new consumer cultures, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through topics including big data, digital traces, streaming services, wearables, and social media’s impact on ethical consumption. Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, particularly the use of market devices in consumers’ everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management.
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7.
  • Fuentes, Christian, et al. (författare)
  • Making a Market for Alternatives: Marketing Devices and the Qualification of a Vegan Milk Substitute
  • 2017
  • Ingår i: Journal of Marketing Management. - 1472-1376. ; 33:7-8, s. 529-555
  • Tidskriftsartikel (refereegranskat)abstract
    • The aim of this paper is to describe, conceptualise and critically discuss how and with what consequences marketing is used to construct a mass market for vegan substitutes. Drawing on the concepts of the marketing device and qualification, it shows how Oatly – a Swedish company making oat-based products – enrols three sets of marketing devices, i.e. digital media, packaging and stores, to simultaneously ‘alternativise’ and ‘convenienise’ its range of vegan products. The result is the material and discursive construction of a range of vegan products that is qualified as different enough from conventional dairy products to be an attractive alternative, but similar enough to fit into existing practices of shopping for food, cooking and eating. By qualifying products along multiple registers, Oatly constructs ‘plastic’ products, which can be consumed, for various reasons, by various groups of consumers thus enacting a multi-niche market for its products.
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8.
  • Fuentes, Christian, 1978-, et al. (författare)
  • Mobile shopping and the practice of shopping: A study of how young adults use smartphones to shop
  • 2017
  • Ingår i: Journal of Retailing and Consumer Services. - 0969-6989. ; 38, s. 137-146
  • Tidskriftsartikel (refereegranskat)abstract
    • © 2017 Elsevier Ltd The aim of this paper is to explore, illustrate and conceptualise how the introduction of mobile phones transforms the practice of shopping. Drawing on a focus group study of young adults and making use of Practice Theory, this paper shows that the introduction of mobile phones reconfigures the practice of shopping subsequently transforming the agency of consumers. Mobile phones enable consumers to access, store, and process information in new ways; supporting new modes of social shopping, enabling consumers to change the experience of shopping, and making them better equipped economic actors with more access to financial systems and new calculative capacities. While this new agency is beneficial to consumers, it also causes them stress and anxiety.
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9.
  • Fuentes, Christian, et al. (författare)
  • Smartphones and the reconfiguration of retailscapes: Stores, shopping, and digitalization
  • 2017
  • Ingår i: Journal of Retailing and Consumer Services. - Elsevier. - 0969-6989.
  • Tidskriftsartikel (refereegranskat)abstract
    • The aim of this paper is to examine and conceptualize how the integration of smartphones is reconfiguring the retailscapes of stores and the implications that this has for retailers and consumers. Departing from an understandingof retailscapes as socio-material assemblages and drawing on an ethnographic study of mobile shopping, this paper shows how the integration of smartphones into the activities of in-store shopping is reconfiguring how store space is enacted. The integration of this digital device reorganizes the activities of shopping, and new informationscapes, socialscapes, and experiencescapes unfold as a result. In the process, stores are reconfigured, agencies change, and the relationship between consumers and retailers is remade.
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10.
  • Fuentes, Maria, et al. (författare)
  • Best for baby? Framing weaning practice and motherhood in web-mediated marketing.
  • 2017
  • Ingår i: Consumption, markets & culture. - 1025-3866 .- 1477-223X. ; 20:2, s. 153-175
  • Tidskriftsartikel (refereegranskat)abstract
    • The aim is to illustrate how web marketing frame commercial baby food as a value-adding part of weaning practice and discuss how various ways of framing relate to contemporary mothering ideals. Drawing on “practice” and “frame analysis,” we illustrate how four baby food producers’ web marketing frame commercial baby food and weaning as “medical,” “fun” or “convenient.” The analysis shows that the web material offers a range of images and ideals that could function as discursive resources in mothers’ everyday feeding practices, while at the same time providing a good fit with several, rather than one specific mothering ideal. Besides adding to our knowledge on mothering this work illustrates the role that marketing play in configuring consumer practices. As a form of representation of consumer practice marketing involves a range of images offering discursive resources and supports consumers in negotiating actual and ideal practices linked to cultural ideals on consumption.
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