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  • Brembeck, Helene, 1952-, et al. (författare)
  • Assembling nostalgia: devices for affective captation on the re:heritage market
  • 2017
  • Ingår i: International Journal of Heritage Studies. - 1352-7258 .- 1470-3610.
  • Tidskriftsartikel (refereegranskat)abstract
    • This article builds on the current rethinking of nostalgia in heritage studies and an increasing amount of research that explores the formatting of customer – producer relationships in terms of ’market attachments’ to analyse how nostalgia is performative on the market for retro, vintage and second hand, what we call the re:heritage market. Based on a multi-sited study including offline and online ethnographic observations, photography and qualitative interviews with shop owners and staff at a selection of central streets in Gothenburg, Sweden, the article explores the way shop owners work with nostalgia in order to attract, or ‘captate’, the public, through engaging affective market devices. Our particular contribution is to show how the re:heritage market contribute to our understanding of an alternative of cultural heritage, through configuring exchange and value, and details how ‘affective captation’ adds conceptual strength for understanding the emotive and sensate pull of certain market-based heritage practices. Staging nostalgic encounters involves practices of selecting, collecting, displaying and preserving for the future: practices that are vital for all heritage-making. A variety of actors are involved in this unconventional of heritage at safe a distance from traditional heritage practices.
  • Andersson, Erik, 1966-, et al. (författare)
  • Vardagslivets finansialisering
  • 2016
  • Ingår i: Ord & Bild. - 0030-4492. ; 2:2016, s. 38-47
  • Tidskriftsartikel (övrigt vetenskapligt)
  • Autio, Minna, et al. (författare)
  • Understanding co-consumption between consumers and their pets
  • 2016
  • Ingår i: International Journal of Consumer Studies. - 1470-6423 .- 1470-6431. ; 40:1, s. 125-131
  • Tidskriftsartikel (refereegranskat)abstract
    • Pets live with people; they participate in people’s everyday life activities and are often seen as human-like family members. Consumers in the industrialized countries are investing more money in their pets and spending more time with them than ever before. The pet and the owner can even be considered to form a unit that consumes together. In this article, we develop a conceptual understanding of co-consumption by examining how pets act as co-consumers in everyday consumption. The pet owner and pet have joint consumption experiences in which they interact with other actors such as service providers. The consumer (pet owner) consumes because of the pet, meaning that he or she constantly needs to take the pet into account in choices and activities beyond petrelated consumption, such as what kind of car to buy, where to work, whom to marry and how to live. The co-consumer (pet) also acts as an active agent who experiences, feels, suffers and likes the goods and services that the consumer buys for the pet. Reciprocally, the pet provides the consumer (pet owner) with companionship, support and a boost to wellbeing. As such, our research suggests that co-consumption provides an understanding not only of consumption with pets but also of other contexts, especially those in which the aim is shared well-being such as consumption together with children, the disabled or the elderly.
  • Broberg, Oskar, 1976-, et al. (författare)
  • Reklam är inte vad det en gång var.
  • 2016
  • Ingår i: Ekonomisk Debatt. - 0345-2646. ; 44:8, s. 55-66
  • Tidskriftsartikel (refereegranskat)abstract
    • Företagens sätt att förhålla sig till starka varumärken och reklam har genomgått lika stora förändringar som samhällsekonomin i stort under de senaste årtiondena. Det som en gång var reklam – annonser i dagstidningar – har i dag blivit marknadskommunikation integrerad i företagens totala värdekedjor. Vi beskriver utifrån ett historiskt material hur medielandskapet har vuxit och tekniken har genomgått snabba skiften, vilket har skapat entreprenöriella möjligheter i gränslandet mellan reklam och media, men även lett till utmaningar för det rådande regleringssystemet.
  • Fuentes, Christian, et al. (författare)
  • Sustainability Service In-Store: Service Work and the Promotion of Sustainable Consumption
  • 2016
  • Ingår i: International Journal of Retail & Distribution Management. - 0959-0552. ; 44:5, s. 492-507
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose – The purpose of this paper is to explore, illustrate, and conceptualize how sustainability service is performed and the role it plays in the promotion of sustainable consumption. Design/methodology/approach – Theoretically, this paper takes a practice theory approach, conceptualizing the provision of sustainability service as a set of complex, socio-material, and performative practices. Methodologically, this paper draws on an ethnographic study of a retail chain – W-Store – and its sustainability service. Interviews with management and focus group interviews with shop assistants and consumers, as well as observations made in-store, make up the material analysed. Findings – The provision of sustainability service is accomplished in this case via three service practices; arranging green shopping trails, answering sustainability questions, and promoting sustainability to green consumers in-store. The analysis shows that the retailing of sustainable products is not simply a matter of including sustainability products in the range and instructing shop assistants to promote them. Sustainability service – as enacted at W-Store – was dependent on the successful combination and configuration of human competence (service staff) and IT and organizational artefacts. There also needed to be congruence between consumers and their images and between retailers and the version of sustainability they were enacting. Finally, the provision of sustainability service required an investigative and adaptive organization capable of keeping up as well as developing vis-á-vis changing sustainability discourses and issues. However, once the necessary conditions had been met, sustainability service worked towards promoting sustainable consumption by making green shopping possible, educating consumers on sustainability issues, and motivating them via positive feedback and dialogue.Originality/value – Underscores the importance of investigating sustainability service and offers both a conceptual approach to and an analysis of this particular type of retail service work.
  • Fuentes, Maria, et al. (författare)
  • Best for baby? Framing weaning practice and motherhood in web-mediated marketing.
  • 2016
  • Ingår i: Consumption, markets & culture. - 1025-3866 .- 1477-223X. ; 20:2, s. 153-175
  • Tidskriftsartikel (refereegranskat)abstract
    • The aim is to illustrate how web marketing frame commercial baby food as a value-adding part of weaning practice and discuss how various ways of framing relate to contemporary mothering ideals. Drawing on “practice” and “frame analysis,” we illustrate how four baby food producers’ web marketing frame commercial baby food and weaning as “medical,” “fun” or “convenient.” The analysis shows that the web material offers a range of images and ideals that could function as discursive resources in mothers’ everyday feeding practices, while at the same time providing a good fit with several, rather than one specific mothering ideal. Besides adding to our knowledge on mothering this work illustrates the role that marketing play in configuring consumer practices. As a form of representation of consumer practice marketing involves a range of images offering discursive resources and supports consumers in negotiating actual and ideal practices linked to cultural ideals on consumption.
  • Hansson, Niklas, 1977-, et al. (författare)
  • Konsumtionskultur och digitalisering
  • 2016
  • Ingår i: Kulturella perspektiv - Svensk etnologisk tidsskrift. - 1102-7908. ; 25:2, s. 2-5
  • Tidskriftsartikel (refereegranskat)
  • Holmberg, Ulrika, 1966-, et al. (författare)
  • Young consumer identity in a restrictive school environment — Addictive substances, symbolic goods and consumer skills
  • 2016
  • Ingår i: Children and youth services review. - 0190-7409. ; 68, s. 100-106
  • Tidskriftsartikel (refereegranskat)abstract
    • For young people, consuming is an act of constructing identity, where goods, services and styles are important parts of signifying who they are. Our study focuses on young people who are living in restrictive environments, such as special boarding schools. They have been placed there because of social and educational reasons. Although aspects of education and health of young people in out-of-home care have been studied, their consumer behavior has been given limited attention. Our study shows that young people openly report the use of addictive substances such as cigarettes, alcohol, drugs as well as gambling. They also build up their consumer identity by appreciating symbolic goods, such as clothes, music and sport. Spending on expensive clothes serves their favorable self-image. The fact that the schools provide all their essential needs makes the learning of consumer skills challenging although the schools reinforce management skills such as planning the use of money. Young people struggle with their identities at the borders of their school environment (i.e. education, school discipline) and the temptations of consumer culture. Even if they manage to break their damaging life path, they will be consumers throughout their life, meaning their consumer skills need to be strengthened by special education.
  • Petersson McIntyre, Magdalena, 1968- (författare)
  • Big data, konsumenten och vad som hände med "bara titta"
  • 2016
  • Ingår i: Kulturella perspektiv - Svensk etnologisk tidsskrift. - 1102-7908. ; 25:2, s. 24-33
  • Tidskriftsartikel (refereegranskat)abstract
    • This article examines the digitization of consumption from a field work at fairs for e-commerce. It aims to investigate the cultural understandings of consumption and consumers that circulates at these events. Trade fairs stage the future and configure markets, technology and consumers. As a topic of research, trade fairs are interesting because they summarize what market actors in a particular field find fascinating or troubling at a given moment. Building on an actor-network-theory inspired study of "market-things", the article analyzes the new digital market-thins that are promoted on trade fairs and their relationship with the growing concern many shop keepers have for losing control over consumers; a result they fear follows on digitization. The article argues that, at these trade fairs, consumers and consumption were always understod in relation to new technologies aimed at increasing sales. Five tightly intertwined innovations are identified: the expansion of physical boundaries; new time and spaces for consumption; new roles for consumers; the compensation for loss of sesnses; and attract and contain. All these innovations represent particular solutions that respond to the concern that many market actors have. Consumers were configured in specific ways in order to promote certain devices and technologies. Thus, the depiction of consumers at these trade fairs followed a particular agenda; that of characterizing consumption in a certain way in order to promote particular devices.
  • Petersson McIntyre, Magdalena, 1968- (författare)
  • Looking the part: Negotiating work clothes, expertise and gender in retail
  • 2016
  • Ingår i: Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry. - 1756-9370 .- 1756-9389. ; 8:1, s. 117-134
  • Tidskriftsartikel (refereegranskat)abstract
    • This article explores work clothes as a site for negotiations of gender in relation to expertise in retail. Pointing to the importance of studying dress for the understanding of contemporary labor processes, the purpose of the article is to understand cultural and gendered meanings of work clothes by analyzing how workers handle expectations of their appearances. Based on qualitative methods and interviews with workers in fashion stores, beauty stores, home improvement stores, and home electronics stores, three different ways are identified in which workers compensate for the loss of perceived expertise as a result of not belonging to the expected gender. When female workers were the norm, as in fashion stores, male workers had no trouble fitting in, but still compensated by identifying with management. In home improvement stores, female workers compensated for their lack of masculinity by wearing men’s clothing, thereby enacting sameness. In home electronics stores, female workers desired more feminine clothing, thereby compensating for lack of masculinity by enacting difference. These different tactics illustrate the key roles in negotiations around expertise that work clothes play and that the meanings and effects of gendered garments vary contextually.
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