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  • Brembeck, Helene, 1952-, et al. (författare)
  • Assembling nostalgia: devices for affective captation on the re:heritage market
  • 2017
  • Ingår i: International Journal of Heritage Studies. - 1352-7258 .- 1470-3610. ; 23:6, s. 556-574
  • Tidskriftsartikel (refereegranskat)abstract
    • This article builds on the current rethinking of nostalgia in heritage studies and an increasing amount of research that explores the formatting of customer – producer relationships in terms of ’market attachments’ to analyse how nostalgia is performative on the market for retro, vintage and second hand, what we call the re:heritage market. Based on a multi-sited study including offline and online ethnographic observations, photography and qualitative interviews with shop owners and staff at a selection of central streets in Gothenburg, Sweden, the article explores the way shop owners work with nostalgia in order to attract, or ‘captate’, the public, through engaging affective market devices. Our particular contribution is to show how the re:heritage market contribute to our understanding of an alternative of cultural heritage, through configuring exchange and value, and details how ‘affective captation’ adds conceptual strength for understanding the emotive and sensate pull of certain market-based heritage practices. Staging nostalgic encounters involves practices of selecting, collecting, displaying and preserving for the future: practices that are vital for all heritage-making. A variety of actors are involved in this unconventional of heritage at safe a distance from traditional heritage practices.
  • Fuentes, Christian, et al. (författare)
  • Making a market for alternatives: marketing devices and the qualification of a vegan milk substitute
  • 2017
  • Ingår i: Journal of Marketing Management. - Westburn Publishers. - 1472-1376.
  • Tidskriftsartikel (refereegranskat)abstract
    • The aim of this paper is to describe, conceptualise and critically discuss how and with what consequences marketing is used to construct a mass market for vegan substitutes. Drawing on the concepts of the marketing device and qualification, it shows how Oatly – a Swedish company making oat-based products – enrols three sets of marketing devices, i.e. digital media, packaging and stores, to simultaneously ‘alternativise’ and ‘convenienise’ its range of vegan products. The result is the material and discursive construction of a range of vegan products that is qualified as different enough from conventional dairy products to be an attractive alternative, but similar enough to fit into existing practices of shopping for food, cooking and eating. By qualifying products along multiple registers, Oatly constructs ‘plastic’ products, which can be consumed, for various reasons, by various groups of consumers thus enacting a multi-niche market for its products.
  • Fuentes, Maria, et al. (författare)
  • Best for baby? Framing weaning practice and motherhood in web-mediated marketing.
  • 2017
  • Ingår i: Consumption, markets & culture. - 1025-3866 .- 1477-223X. ; 20:2, s. 153-175
  • Tidskriftsartikel (refereegranskat)abstract
    • The aim is to illustrate how web marketing frame commercial baby food as a value-adding part of weaning practice and discuss how various ways of framing relate to contemporary mothering ideals. Drawing on “practice” and “frame analysis,” we illustrate how four baby food producers’ web marketing frame commercial baby food and weaning as “medical,” “fun” or “convenient.” The analysis shows that the web material offers a range of images and ideals that could function as discursive resources in mothers’ everyday feeding practices, while at the same time providing a good fit with several, rather than one specific mothering ideal. Besides adding to our knowledge on mothering this work illustrates the role that marketing play in configuring consumer practices. As a form of representation of consumer practice marketing involves a range of images offering discursive resources and supports consumers in negotiating actual and ideal practices linked to cultural ideals on consumption.
  • Andersson, Erik, 1966-, et al. (författare)
  • Vardagslivets finansialisering
  • 2016
  • Ingår i: Ord & Bild. - 0030-4492. ; 2:2016, s. 38-47
  • Tidskriftsartikel (övrigt vetenskapligt)
  • Autio, Minna, et al. (författare)
  • Understanding co-consumption between consumers and their pets
  • 2016
  • Ingår i: International Journal of Consumer Studies. - 1470-6423 .- 1470-6431. ; 40:1, s. 125-131
  • Tidskriftsartikel (refereegranskat)abstract
    • Pets live with people; they participate in people’s everyday life activities and are often seen as human-like family members. Consumers in the industrialized countries are investing more money in their pets and spending more time with them than ever before. The pet and the owner can even be considered to form a unit that consumes together. In this article, we develop a conceptual understanding of co-consumption by examining how pets act as co-consumers in everyday consumption. The pet owner and pet have joint consumption experiences in which they interact with other actors such as service providers. The consumer (pet owner) consumes because of the pet, meaning that he or she constantly needs to take the pet into account in choices and activities beyond petrelated consumption, such as what kind of car to buy, where to work, whom to marry and how to live. The co-consumer (pet) also acts as an active agent who experiences, feels, suffers and likes the goods and services that the consumer buys for the pet. Reciprocally, the pet provides the consumer (pet owner) with companionship, support and a boost to wellbeing. As such, our research suggests that co-consumption provides an understanding not only of consumption with pets but also of other contexts, especially those in which the aim is shared well-being such as consumption together with children, the disabled or the elderly.
  • Broberg, Oskar, 1976-, et al. (författare)
  • Reklam är inte vad det en gång var.
  • 2016
  • Ingår i: Ekonomisk Debatt. - 0345-2646. ; 44:8, s. 55-66
  • Tidskriftsartikel (refereegranskat)abstract
    • Företagens sätt att förhålla sig till starka varumärken och reklam har genomgått lika stora förändringar som samhällsekonomin i stort under de senaste årtiondena. Det som en gång var reklam – annonser i dagstidningar – har i dag blivit marknadskommunikation integrerad i företagens totala värdekedjor. Vi beskriver utifrån ett historiskt material hur medielandskapet har vuxit och tekniken har genomgått snabba skiften, vilket har skapat entreprenöriella möjligheter i gränslandet mellan reklam och media, men även lett till utmaningar för det rådande regleringssystemet.
  • Egels-Zandén, Niklas, 1978-, et al. (författare)
  • Supply chain transparency as a consumer or corporate tool: The case of Nudie Jeans Co
  • 2016
  • Ingår i: Journal of Consumer Policy. - 0168-7034. ; 39:4
  • Tidskriftsartikel (refereegranskat)abstract
    • Outsourcing has led both to the embedding of questionable sustainability practices in opaque supply chains and to anti-sweatshop challenges demanding more transparent supply chains. Previous research has argued that supply chain transparency can be both a consumer tool empowering consumers to pressure disclosing firms to improve sustainability conditions, and a corporate tool for increasing revenues. Based on a study of the transparency project of Swedish company Nudie Jeans, we demonstrate that consumers do not leverage transparency but that transparency improves consumer willingness to buy. In doing this, we contribute to the literature in two important ways. First, we provide one of the first, if not the first, studies of whether consumers in practice leverage increased supply chain transparency, challenging the previous research claim that supply chain transparency is a useful consumer tool. Second, we move beyond studies of purchasing intentions and willingness to buy in experimental settings and confirm that supply chain transparency is a useful corporate tool in practice. We conclude by discussing the policy implications of companies being able to use transparency to increase sales without subjecting themselves to increased consumer pressure.
  • Fuentes, Christian, et al. (författare)
  • Sustainability Service In-Store: Service Work and the Promotion of Sustainable Consumption
  • 2016
  • Ingår i: International Journal of Retail & Distribution Management. - 0959-0552. ; 44:5, s. 492-507
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose – The purpose of this paper is to explore, illustrate, and conceptualize how sustainability service is performed and the role it plays in the promotion of sustainable consumption. Design/methodology/approach – Theoretically, this paper takes a practice theory approach, conceptualizing the provision of sustainability service as a set of complex, socio-material, and performative practices. Methodologically, this paper draws on an ethnographic study of a retail chain – W-Store – and its sustainability service. Interviews with management and focus group interviews with shop assistants and consumers, as well as observations made in-store, make up the material analysed. Findings – The provision of sustainability service is accomplished in this case via three service practices; arranging green shopping trails, answering sustainability questions, and promoting sustainability to green consumers in-store. The analysis shows that the retailing of sustainable products is not simply a matter of including sustainability products in the range and instructing shop assistants to promote them. Sustainability service – as enacted at W-Store – was dependent on the successful combination and configuration of human competence (service staff) and IT and organizational artefacts. There also needed to be congruence between consumers and their images and between retailers and the version of sustainability they were enacting. Finally, the provision of sustainability service required an investigative and adaptive organization capable of keeping up as well as developing vis-á-vis changing sustainability discourses and issues. However, once the necessary conditions had been met, sustainability service worked towards promoting sustainable consumption by making green shopping possible, educating consumers on sustainability issues, and motivating them via positive feedback and dialogue.Originality/value – Underscores the importance of investigating sustainability service and offers both a conceptual approach to and an analysis of this particular type of retail service work.
  • Hansson, Niklas, 1977-, et al. (författare)
  • Konsumtionskultur och digitalisering
  • 2016
  • Ingår i: Kulturella perspektiv - Svensk etnologisk tidsskrift. - 1102-7908. ; 25:2, s. 2-5
  • Tidskriftsartikel (refereegranskat)
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