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  • Brembeck, Helene, 1952-, et al. (författare)
  • Assembling nostalgia: devices for affective captation on the re:heritage market
  • 2017
  • Ingår i: International Journal of Heritage Studies. - 1352-7258 .- 1470-3610. ; 23:6, s. 556-574
  • Tidskriftsartikel (refereegranskat)abstract
    • This article builds on the current rethinking of nostalgia in heritage studies and an increasing amount of research that explores the formatting of customer – producer relationships in terms of ’market attachments’ to analyse how nostalgia is performative on the market for retro, vintage and second hand, what we call the re:heritage market. Based on a multi-sited study including offline and online ethnographic observations, photography and qualitative interviews with shop owners and staff at a selection of central streets in Gothenburg, Sweden, the article explores the way shop owners work with nostalgia in order to attract, or ‘captate’, the public, through engaging affective market devices. Our particular contribution is to show how the re:heritage market contribute to our understanding of an alternative of cultural heritage, through configuring exchange and value, and details how ‘affective captation’ adds conceptual strength for understanding the emotive and sensate pull of certain market-based heritage practices. Staging nostalgic encounters involves practices of selecting, collecting, displaying and preserving for the future: practices that are vital for all heritage-making. A variety of actors are involved in this unconventional of heritage at safe a distance from traditional heritage practices.
  • Brembeck, Helene, 1952-, et al. (författare)
  • Convenient Food for Baby: A Study of Weaning as a Social Practice
  • 2017
  • Ingår i: Food, Culture and Society. An international Journal of Multidisciplinary Research. - 1552-8014 .- 1751-7443. ; 20:4, s. 569-586
  • Tidskriftsartikel (refereegranskat)abstract
    • This article reports findings from a study of weaning from a perspective informed by practice theory. The overall aim is to examine how parents integrate convenience baby food into their everyday feeding practices. The focus is the embedding of convenience baby foods in the routines and rhythms of everyday life and the “do-ability” of different practices. The study is based on fieldwork with nineteen mothers in Falköping in western Sweden. Results show that local do-abilities emerge out of situated combinations of materials, competences, and meanings. Convenience proves to be an emergent category rather than a property of particular kinds of food.
  • Cochoy, Franck, 1964-, et al. (författare)
  • Bicycles, cyclists and loads: a comparative analysis of cycling practices in Gothenburg and Toulouse
  • 2017
  • Ingår i: Applied Mobilities. - 2380-0127 .- 2380-0135.
  • Tidskriftsartikel (refereegranskat)abstract
    • This article reports on a video-based analysis of bicycling practices in Gothenburg and Toulouse. It is based on actor-network theory, an approach that studies human and non-human entities and their contributions to social action equally. The paper examines bicycles and their interactions with cyclists and loads in the transport of people and goods. Accordingly, this paper presents methodological, theoretical and empirical contributions to the study of bicycle transportation as a possible method for developing sustainable urban environments. This paper also presents an innovative way to study ordinary social practices and describes how these practices shape associated societal issues.
  • Fuentes, Christian, et al. (författare)
  • Making a market for alternatives: marketing devices and the qualification of a vegan milk substitute
  • 2017
  • Ingår i: Journal of Marketing Management. - Westburn Publishers. - 1472-1376. ; 33:7-8, s. 529-555
  • Tidskriftsartikel (refereegranskat)abstract
    • The aim of this paper is to describe, conceptualise and critically discuss how and with what consequences marketing is used to construct a mass market for vegan substitutes. Drawing on the concepts of the marketing device and qualification, it shows how Oatly – a Swedish company making oat-based products – enrols three sets of marketing devices, i.e. digital media, packaging and stores, to simultaneously ‘alternativise’ and ‘convenienise’ its range of vegan products. The result is the material and discursive construction of a range of vegan products that is qualified as different enough from conventional dairy products to be an attractive alternative, but similar enough to fit into existing practices of shopping for food, cooking and eating. By qualifying products along multiple registers, Oatly constructs ‘plastic’ products, which can be consumed, for various reasons, by various groups of consumers thus enacting a multi-niche market for its products.
  • Fuentes, Christian, 1978-, et al. (författare)
  • Mobile shopping and the practice of shopping: A study of how young adults use smartphones to shop
  • 2017
  • Ingår i: Journal of Retailing and Consumer Services. - 0969-6989. ; 38, s. 137-146
  • Tidskriftsartikel (refereegranskat)abstract
    • © 2017 Elsevier Ltd The aim of this paper is to explore, illustrate and conceptualise how the introduction of mobile phones transforms the practice of shopping. Drawing on a focus group study of young adults and making use of Practice Theory, this paper shows that the introduction of mobile phones reconfigures the practice of shopping subsequently transforming the agency of consumers. Mobile phones enable consumers to access, store, and process information in new ways; supporting new modes of social shopping, enabling consumers to change the experience of shopping, and making them better equipped economic actors with more access to financial systems and new calculative capacities. While this new agency is beneficial to consumers, it also causes them stress and anxiety.
  • Fuentes, Christian, et al. (författare)
  • Smartphones and the reconfiguration of retailscapes: Stores, shopping, and digitalization
  • 2017
  • Ingår i: Journal of Retailing and Consumer Services. - Elsevier. - 0969-6989. ; 39, s. 270-278
  • Tidskriftsartikel (refereegranskat)abstract
    • The aim of this paper is to examine and conceptualize how the integration of smartphones is reconfiguring the retailscapes of stores and the implications that this has for retailers and consumers. Departing from an understandingof retailscapes as socio-material assemblages and drawing on an ethnographic study of mobile shopping, this paper shows how the integration of smartphones into the activities of in-store shopping is reconfiguring how store space is enacted. The integration of this digital device reorganizes the activities of shopping, and new informationscapes, socialscapes, and experiencescapes unfold as a result. In the process, stores are reconfigured, agencies change, and the relationship between consumers and retailers is remade.
  • Fuentes, Maria, et al. (författare)
  • Best for baby? Framing weaning practice and motherhood in web-mediated marketing.
  • 2017
  • Ingår i: Consumption, markets & culture. - 1025-3866 .- 1477-223X. ; 20:2, s. 153-175
  • Tidskriftsartikel (refereegranskat)abstract
    • The aim is to illustrate how web marketing frame commercial baby food as a value-adding part of weaning practice and discuss how various ways of framing relate to contemporary mothering ideals. Drawing on “practice” and “frame analysis,” we illustrate how four baby food producers’ web marketing frame commercial baby food and weaning as “medical,” “fun” or “convenient.” The analysis shows that the web material offers a range of images and ideals that could function as discursive resources in mothers’ everyday feeding practices, while at the same time providing a good fit with several, rather than one specific mothering ideal. Besides adding to our knowledge on mothering this work illustrates the role that marketing play in configuring consumer practices. As a form of representation of consumer practice marketing involves a range of images offering discursive resources and supports consumers in negotiating actual and ideal practices linked to cultural ideals on consumption.
  • Hagberg, Johan, 1973-, et al. (författare)
  • Travel modes in grocery shopping
  • 2017
  • Ingår i: International Journal of Retail & Distribution Management. - 0959-0552. ; 45:9, s. 991-1010
  • Tidskriftsartikel (refereegranskat)abstract
    • Purpose Although the movement of goods by consumers represents a large proportion of the economic and environmental impact of the distribution chain, this topic has been insufficiently explored in the retailing literature. The purpose of this paper is to contribute to the understanding of shopping travel-mode choice in the context of grocery shopping. Design/methodology/approach The paper presents findings from a Swedish national survey of 1,694 respondents that included questions regarding travel-mode choices and consumer characteristics, mobility conditions, shopping behaviours and environmental interests and engagements. Findings This paper shows how travel modes interrelate and how various consumer characteristics, shopping behaviours, mobility conditions and environmental interests and engagements relate to and affect travel-mode choice in grocery shopping. General travel patterns and distance to store are shown to be the most important factors in explaining the mode of transport for grocery shopping. Originality/value This paper presents data from a national representative survey and provides novel analyses of travel-mode choices in grocery shopping and the interrelationships among those choices, in addition to the interrelationship between travel-mode choice and the use of home delivery. This paper contributes to a further understanding of consumer mobility in the context of grocery shopping.
  • Petersson McIntyre, Magdalena, 1968- (författare)
  • Modebloggerskor: Om förhandlingar med femininitet
  • 2017
  • Ingår i: Budkaveln. Tidskrift för etnologi och folkloristik. - 0302-2447. ; 2017, s. 38-57
  • Tidskriftsartikel (refereegranskat)abstract
    • Under mitten av 00-talet dök modebloggerskan upp som en ny medial figur. Unga kvinnor som skrev om mode, shopping och privatlivet väckte genom sitt stora genomslag snabbt kritik i etablerade medier. Framväxten av mode, skönhets- och shoppingbloggande bygger vidare på en kulturellt definierad sammansättning mellan femininitet och konsumtion som både intensifieras och anpassas till nutidens digitala kultur samt förändrade syn på kön. I artikeln tolkas utvecklingen som uttryck för det Gill (2007, 2016) kritiskt kallat en postfeministisk sensibilitet och där likhetstecken sätts mellan femininitet och feminism. Men istället för en kritisk diskussion av postfeminism menas här att denna verksamhet också kan tolkas som en förhandling med de kulturella definitioner av femininitet som finns i omlopp. Artikeln bygger på etnologisk metod med djupintervjuer med bloggare inom ett bredare fält av mode, skönhet och shopping. Även om ingen av informanterna beskrev sin blogg som uttalat feministisk menade många att deras blogg var det gällande särskilda frågor. Dessa handlade om att visa upp en kropp eller ett mode som inte följer normerna, att kombinera något traditionellt feminint med företagande och datateknologi och att inte kompromissa med det man drömmer om. Informanterna omfamnade traditionellt kvinnliga värderingar såsom skönhetsvård, konsumtion och moderskap, men försökte ladda dessa med nya, till viss del feministiska, innebörder. På så vis förhandlade de med betydelser i förhållandet mellan femininitet och feminism på specifika sätt. I bloggandet utmanades gränser mellan den fysiska och den digitala kroppen, föreställningar om ett äkta jag och ett bloggjag och föreställningar om femininitet och feminism på specifika vis. Men för att bli en framgångsrik bloggare var det för informanterna också nödvändigt att förhandla kring ståndpunkter gällande intimitet, information om familjen, öppenhet med sig själv och att samarbeta med företag man inte trodde på. Informanterna valde olika sätt att hantera sådana gränser. I denna hantering av gränser och korsandet av dem synliggjordes normer om femininitet, där gränslöshet också löser upp relationerna mellan ekonomi och intimitet, kultur och natur, konsumtion och produktion. Om förpassningen till en privat sfär har underordnat kvinnor i historien, då är synliggörandet av det privatas konstruerade karaktär också en vägran att acceptera kulturella föreställningar om kvinnlighet som byggande på naturliga principer. Relationen mellan ekonomi och intimitet löses upp genom att den privata sfären exponeras som ett arbete.
  • Andersson, Erik, 1966-, et al. (författare)
  • Vardagslivets finansialisering
  • 2016
  • Ingår i: Ord & Bild. - 0030-4492. ; 2:2016, s. 38-47
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